Ideation Media
OUR STORY

We built the agency
we wished existed.

Most performance marketing agencies sell channels. We saw brands struggling with fragmented affiliate programs, disconnected paid campaigns, and websites that couldn’t convert either. So we created one partner that owns the entire growth equation.

THE IDEATION MEDIA DIFFERENCE

Complete solutions.
Single accountability.

Ideation Media was founded to solve a persistent problem: brands were being forced to stitch together multiple agencies, platforms, and freelancers — each optimizing their own slice while the overall growth suffered.

We deliver complete growth solutions. Whether you already run an affiliate program that needs professional management or you need one built and monetized from the ground up, we provide the strategy, technology, creative, execution, and ongoing optimization that turns fragmented efforts into sustainable scale.

We don’t sell pieces. We own the full picture.

Strategy + Execution under one roof
Transparent reporting & attribution
Long-term partnership mindset
LOS ANGELES ADVANTAGE

Rooted in Glendale.
Connected to the best talent.

Our headquarters in Glendale places us at the heart of Southern California’s creative and technology ecosystem. We have direct access to world-class design talent, performance marketing specialists, data analysts, and developers who understand modern consumer behavior at the highest level.

This location advantage allows us to attract and retain senior practitioners who bring deep expertise from leading DTC brands, affiliate networks, and performance agencies.

What this means for clients:
  • • Faster creative iteration cycles
  • • On-the-ground testing capabilities
  • • Strong relationships with LA-based tech talent
  • • Deep understanding of West Coast consumer trends
THE TEAM

Senior practitioners.
Hands-on partners.

Every client works directly with experienced leaders — not junior teams. We believe senior oversight at every stage is what separates good results from exceptional ones.

Karla Figueroa, Founder & President at Ideation Media
Karla Figueroa
Founder & President

Founder of Ideation Media with 10+ years building high-performing affiliate and performance marketing programs for ambitious DTC and subscription brands. Deep expertise in program architecture, partner ecosystems, and scaling integrated growth systems from the ground up.

10+ years experience
Anish Shah, Performance Media Director at Ideation Media
Anish Shah
Performance Media Director

Performance media leader specializing in media buying and paid acquisition across Meta, Google, and native platforms. Expert at building efficient testing systems and scaling campaigns for subscription and e-commerce brands with a strong focus on ROAS and attribution.

11 years experience
Dana Berbey, Accounts Manager at Ideation Media
Dana Berbey
Accounts Manager

Client success and accounts lead responsible for day-to-day campaign oversight, reporting, and optimization across affiliate and paid programs. Works closely with clients to ensure alignment, clear communication, and consistent progress toward growth goals.

8 years experience
Edouardo Poniman, Growth Operations Manager at Ideation Media
Edouardo Poniman
Growth Operations Manager

Oversees campaign operations, reporting infrastructure, and client success systems. Former operations lead at a performance marketing technology company. Passionate about building the processes and dashboards that make complex growth programs feel simple and transparent.

10 years experience
OUR COMMITMENT

Transparency is non-negotiable.

Affiliate Tracking & Payouts

We implement robust tracking using industry-standard pixels, postbacks, and server-to-server solutions. All affiliate payouts are processed through secure, compliant networks with full audit trails. Clients receive real-time dashboards and monthly reconciliation reports.

Data & Reporting Integrity

We maintain clean, auditable data environments. Every campaign and affiliate program includes clear attribution logic. We never inflate metrics or hide underperforming segments. Clients always see the complete picture.

Platform & Network Compliance

All advertising campaigns and affiliate programs are built in full compliance with Meta, Google, Bing, and major affiliate network policies. We proactively monitor for policy changes and adjust strategies accordingly.

Realistic Expectations

We are honest about timelines, required investment, and the factors that influence results. We do not promise specific commission rates, sign-up volumes, or guaranteed ROAS. Sustainable growth takes thoughtful execution over time.